Main Task: Evaluation Question 5

Using my audience research, I believe I was able to attract my target audience in various different ways. One way in which I attracted my target audience is through the front cover of my music magazine, this was very vital because it determines whether my chose audience would pick up my magazine and actually read it. I feel that I attracted my target audience through my front cover by choosing a model that is appealing to the genre of my magazine, and also someone who is roughly around the same age as the audience as they can relate to the model. Also as the model looks quiet friendly but stern this helps attracts the audience also. My model is wearing a black bomber jacket, a hooded sweat shirt and casual Levi jeans, this helps attract my intended audienceAnother way I attracted my target audience was to keep the focus on the Hip-hop music scene as this is what my target audience wanted (as shown in my questionnaire) I ensured I done this through the use of cover lines and issues discussed throughout the magazine. Additionally, I used well known names in my magazines to attract my audience and issues that I felt would appeal to my target audience, for example one of my cover lines read “Up close and personal with: Misha B and Chipmunk” I knew that this would appeal to my target audience as these artists are creating a lot of impact in the music industry, thus keeping my magazine relevant and contemporary.

Throughout my magazine I used different san serif fonts to give the magazine a cool but also sophisticated look, I believe this works very well with the genre of music I decided to base my magazine on so this would attract my target audience. In particular, I used a san serif font I downloaded from dafont.com for my main cover line to create a strong and catchy line to attract the reader, this will help with the uniqueness of my magazine and also help attract the audience as I intended for the magazine and also individuality.

Another way I attracted my target audience was through the colour scheme. The colour scheme of my magazine was mainly based on which, red and orange as these are colours my target audience indicated in my research that those were the colours that they would associate most with the genre of the magazine. The colours are also strong bold and eye catching that grabs people attention. I also used the colours to appeal to both genders equally.